Coca-Cola India Pvt Ltd on Sunday announced that it has entered into an endorsement agreement with superstar Salman Khan for its brand Thums Up.
The Company has also signed an agreement with Being Human - The Salman Khan Foundation - to jointly promote, conceive and execute charitable and social activities. The Company's partnership with Being Human takes forward the vision of both the organizations ensuring the sustainability of communities and their welfare.
Salman, who is riding high on back-to-back hits, says he is looking forward to the partnership with Thums Up, "a soft drink that I have grown up with".
"I am also excited at the association between Being Human and Coca-Cola India, where the two organisations will work together on community welfare projects," he said in a statement.
